Marketing for Nike - Questions Essay Example | Topics and Well Written Essays - 1250 words

Marketing for Nike - Questions - Essay Example In 2005 another definition of marketing was developed by AMA. The new definition highlighted the importance of customer value and the quality of communication between the organization and its customers (Ferrell 2012). In 2007 the definition of marketing had to be changed, again, in order to cover a broader audience: the new definition of marketing focuses on the value not just of customers but also ‘of partners and of society at large’ (Ferrell 2012, p.7). In this definition the issue of corporate social responsibility is emphasized (Ferrell 2012). At this point, the need for aligning marketing practices with ethics is made clear. At this point, the application of the above definitions of marketing for NIKE should be explored. NIKE has based its marketing strategy on the needs of its customers (Mourdoukoutas 2012). From this point of view, the organization’s marketing strategy is aligned with the first definition of marketing, as developed by AMA. Another characte ristic of NIKE’s marketing strategy is the importance given to the communication with customers. This fact is made clear, for example, in NIKE’s ‘She Runs The Night’ campaign which was introduced by NIKE in order to improve the communication of the organization with ‘its female customers’ (Marketing 2013). ... The products that the firm developed in order to respond to the demands of such project are presented in Figure 1 below. The first of the images shows NIKE’s new logo while the second and the third images show two products that have been designed in order to help towards the transition to a digital society: ‘a wristband for tracking energy, in the central image, and a watch customized for sports’ (Intelligent HQ 2013). Through such products the firm aims to contribute in the expansion of digital products in daily human activities, a target that it is related to the society at large, and not just to individuals. Thus, NIKE manages to respond to the requirements of the third definition of marketing, as set by AMA. Question B The Marketing Concept reflects the key role of marketing: ‘the satisfaction of customer needs’ (McDonald 2007, p.3). The marketing activities of NIKE seem to be fully aligned with Marketing Concept, as described above. More specific ally: a) NIKE tries to respond to the needs of all its customers; the introduction of a marketing campaign for improving the communication of the organization with women (Marketing 2013) denotes NIKE’s willingness to keep all its customers satisfied, b) in 2013 NIKE presented a watch that it is specially customized for sports (Intelligent HQ 2013); this initiative is an effort of NIKE to respond to the need of its customers for wearing a watch even when being involved in sport activities that are quite demanding, c) moreover, NIKE tries to continuously update its product, emphasizing on innovation (Mourdoukoutas 2012); this practice also denotes the firm’s effort to respond to the need of its customers for innovative products, d) NIKE is aware of the

Being America's First Black President is Not an Impeachable Offense Essay

Being America's First Black President is Not an Impeachable Offense - Essay Example The extent to which this opposition is due to his politics and his race is discussed in the context of recent events. It is concluded that a president cannot enjoy success without reasonable cooperation with those from other political parties. Being America’s First Black President is Not an Impeachable Offense The concept of impeachment has a rich history in American rhetoric. The term emerged from France in the 1640s, and it refers to a judicial proceeding against a public official (OED, 2010). In the United States, only two presidents have ever been impeached: President Andrew Johnson in 1868 (for violating the Tenure of Office Act) and President Bill Clinton in 1998 (for alleged perjury). Both of these attempts at impeachment succeeded; however, they certainly sent a strong message to the accused and the country, and it is an important asset to a constitutional republic. A so-called â€Å"impeachable† offense by a Federal official could be any unethical or illegal ac tion. Regardless of its usefulness in ensuring the rule of law, it is a useful tool in political rhetoric because it signals a substantive opposition to someone in power. Now, opponents of President Barack Obama propose to impeach him because of a wide range of problems they see with his policymaking. Recently, one Republican lawyer drafted impeachment proceedings against the President because of his commitment to help Libyan rebels win their civil war (Smith, 2011). The â€Å"Impeach Obama Campaign,† which is a petition that claims over one million signatures, takes issue with nearly every development emerging from Obama White House (Shapiro, 2011). In a political environment like this, it is little wonder why the President’s opponents claim he has been an ineffective leader. As an expert on negotiation will say, it is impossible to produce good results when every proposal, every thought, and every action is stonewalled. The virtue of winning the political game is pra cticed more than the virtue of creating good policy in the contemporary political environment. However, unquestioning opposition to President Barack Obama is not a new phenomenon; it is something Americans have seen since the young Illinois Senator emerged as a serious candidate in the 2008 election cycle. According to writers at Politico, President Obama has demonstrated that he is not the kind of president with a naive hope to change Washington (Harris & VandeHei, 2010). This is demonstrated by the steps he took in 2010 to overhaul health care in the United States and a financial reform. For an advisor to the President, it is frustrating that despite these accomplishments, America is still not satisfied with the level of success they would like to see from the Federal government (Geraghty, 2010). He notes that any one of the President’s most significant accomplishments would have been celebrated much more heavily if there were any other president in the White House (Geraght y, 2010). Thus, the question becomes about the factors that are holding President Barack Obama back from being celebrated as a successful (or at least â€Å"effective†) president. Indeed, there seems to be a multitude of different factors, not the least of which is the critical opposition he faced from the other side of the political aisle. In what